For Immediate Release
October 20, 2006

For More Information:
Larry Schaffel/PR Director
Christina Gaylor/VP Marketing
312/440-8500

THE SHOREHAM AT LAKESHORE EAST
CAPTURES TOP CAMME AWARD

The Shoreham, the first luxury rental tower completed at Lakeshore East on the emerging New East Side, was named winner of the 2006 Property Excellence Award, the highest honor presented by the Chicagoland Apartment Association.

At the 14th annual Chicagoland Apartment Marketing and Management Excellence (CAMME) Awards ceremony at the Chicago Hilton and Towers, The Shoreham added the Property Excellence Award to seven other CAMME awards it received in 2005. Those awards were for The Shoreham’s leasing center, brochure and direct mail programs and four design awards for furnished display models.

CAMME awards recognize owners and associates who make significant contributions to apartment marketing and management through exemplary achievements.

The Shoreham is a 46-story residential tower offering 548 luxury apartments ranging from studios and convertibles to one- and two- bedrooms of up to 1,300 square feet. It is the first rental property in the 28-acre Lakeshore East community, situated where the Chicago River meets Lake Michigan across the street from instantly world-famous Millennium Park. Lakeshore East is one of the largest central-city urban developments underway in any major U.S. city.

The Shoreham is leased and managed by NNP Residential, an affiliate of Magellan Development Group, developer of the $4 billion “village in the heart of the city.”

The Shoreham, which unofficially established a leasing record by leasing virtually all its units in less than a year, credits much of its success to its unique and highly successful RentBUY program that allows qualified renters to apply up to 25 percent of their monthly rental payments to cover up to 2.5 percent of the purchase price of a new condominium home in a participating Lakeshore East building. More than half the tenants – many under the age of 34 – have signed up for the program.

Apartments include an in-home laundry with a full-size washer and dryer, General Electric appliances and granite kitchen islands with a choice of finishes. Residents have free, 24-hour-a-day access to The Shore Club, a signature amenity. The entire 16th floor features a SkyGarden, The Home Office with computers, a fax and copy machine, private party suite with catering kitchen, billiards room and café.

Also on the club floor, The Spa provides residents with a state-of-the-art fitness center, two whirlpools, sauna and steam rooms, massage area, outdoor pool and a landscaped terrace
including a poolside deck and barbecue area.

Public parking for 373 cars and 9,000 square feet of planned retail, including a popular Caffe RoM coffee shop, round out the 765,000-square-foot property, designed by Loewenberg Architects and built by Walsh Construction

The Shoreham’s inclusive lifestyle provides a remarkable portfolio of amenities that includes high-speed Internet access, premium satellite TV with HBO and Showtime and air conditioning, heat, gas and water all included at no additional cost.

“The Shoreham’s gracious amenities take Chicago apartment living to a new level,” said Robin Loewenberg Berger, president of NNP Residential. “With this rental option at Lakeshore East, more Chicagoans can take advantage of a community that offers every luxury, including spectacular views of the river, Lake Michigan, and our own 6-acre public park complete with free wireless Internet access

“The studios, convertibles, and one- and two-bedrooms at the Shoreham are creating a truly exceptional living experience in the heart of Chicago’s most exciting new community,” continued Berger. “With its lakeside location, views of The Park at Lakeshore East, and convenience to downtown businesses, cultural institutions and entertainment venues, The Shoreham offers the best of everything for those who want nothing less.”

For more information, please call 312.540.0400 or visit TheShoreham.com.

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