For Immediate Release
January 16, 2007
For More Information:
Larry Schaffel/PR Director
Tricia Van Horn/VP Marketing
312/642-8869
It is a given that while location continues to be a critical factor for successful real estate, amenities are adding a significant new dimension to the success equation.
Because of the demographic dynamics in today’s market, we are witnessing that a combination of exceptional location with an excellent amenity package is a key to successful leasing.
“That certainly has been the case at our Lakeshore East community in the heart of downtown Chicago,” proclaims Robin Loewenberg Berger, president of NNP Residential, Chicago’s premiere property management and marketing firm.
She reports that within a year The Shoreham, a 548-unit apartment building, was 99 percent leased, a record pace for the downtown Chicago market, and in no small measure much credit goes to the creation of the Shore Club, as a signature amenity within the Lakeshore East community complex.
“Because of its appeal and success as a private club for building residents, other buildings at Lakeshore East will also contain a Shore Club, a distinctive amenity that helps brand our 28-acre community,” adds Berger.
Winner of the 2006 Chicagoland Apartment Marketing & Management Excellences Award – known as CAMME – for exceptional design, The Shoreham is the first rental property at Lakeshore East community, situated near the confluence of the Chicago River and Lake Michigan. Situated across the street from instantly world-famous Millennium Park, Lakeshore East is one of the largest central-city urban developments under way in any major U.S. city.
Its studios, convertibles and one- and two- bedroom apartments ranging up to 1,300 square feet include an in-home laundry with a full-size washer and dryer and granite kitchen islands with a choice of finishes.
The experience of the Shore Club is enhanced by means of a product line created for resident move-in gifts. The package includes embroidered robes and bath towels, shampoo, conditioner, body lotion, and body wash that are made exclusively for The Shore Club.
Residents have free, 24-hour-a-day access to The Shore Club. The entire 16th floor features a wireless Sky Garden Lounge and cafe, Home Office, party suite with catering kitchen and a Game Room.
Also on the club floor, The Spa provides residents with a state-of-the-art fitness center, two whirlpools, sauna and steam rooms, massage room, outdoor pool and a landscaped terrace including a poolside deck and barbecue area. Public parking for 373 cars and 11,000 square feet of planned retail round out the 765,000-square-foot property designed by Loewenberg Architects and built by Walsh Construction.
The Shoreham’s inclusive lifestyle provides a remarkable portfolio of amenities that includes high-speed Internet access, premium satellite TV with HBO and Showtime and air conditioning, heat, gas and water all included at no additional cost.
“The Shoreham’s gracious amenities take Chicago apartment living to a new level,” said Berger. “With this rental option at Lakeshore East, more Chicagoans are taking advantage of a community that offers every luxury, including spectacular views of the river, Lake Michigan, Grant Park, Millennium Park and our own 6-acre public park complete with free wireless Internet access. The Shoreham’s lakeside location, remarkable views and convenience to downtown businesses, cultural institutions and entertainment venues, offers the best of everything for those who want nothing less.”
The Shoreham is also distinguished by its unique and highly successful RentBUY program that allows qualified renters to apply up to 25 percent of their monthly rental payments to cover up to 2.5 percent of the purchase price of a new condominium home in a participating Lakeshore East building. To date, more than 70 percent of Shoreham residents are participating in the Lakeshore East RentBUY program.
The $4-billion Lakeshore East mixed-use development received the 2002 National Honor Award for excellence in urban design from the American Institute of Architects (AIA). Incorporating the elements of a traditional Chicago community, the Lakeshore East plan allows for the construction of up to 4,950 residences, a magnificent 6-acre public park, 2.2 million gross square feet of commercial space, 1,500 hotel rooms, 770,000 square feet of retail space and a proposed charter elementary school.
For more information, please call 312.540.0400 or visit www.theshoreham.com, www.nnpresidential.com or www.lakeshoreeast.com,